Moving festivals
Diwali, Holi, Eid, Raksha Bandhan, Onam, Pongal, Durga Puja and Chhath are placed on their real dates each year, region by region.
Festive · lamps over the market, gift boxes on every counter
Season PlannerFestivals, weather and launches, built into the plan.
Indian demand runs on a calendar that moves. Diwali shifts by weeks, the monsoon arrives late, a marketplace sale lands on a weekend. Season Planner keeps all of it on one calendar and shows exactly how much each event adds to or takes from demand.
app.guesskart.com/seasons/festive-2026 LiveFestive calendar · North Indiaevents add or remove demand, never guessed by hand
Wk 38Wk 39Wk 40Wk 41Wk 42Wk 43Wk 44Wk 45
Navratri+18%
Dussehra+22%
Dhanteras and Diwali+140%
Marketplace festive sale+65% online
Sugar-free range launchlike similar SKUs
Late monsoon withdrawal-8% footfall
First cold wave, northdry fruits +30%
60+Indian festivals mapped by region
Weeklyweather outlook by state
1 clickwhat-if scenarios
What it does
Built for the way planners actually work.
Weather
Monsoon onset and withdrawal, heatwaves and cold waves by state, linked to the categories they move.
Promotions and schemes
Trade schemes, marketplace sales and price offers are added with their expected lift, then measured afterwards.
Launches
New SKUs and pack sizes get a launch curve, and the effect on older products they may replace.
How it runs
Four steps, every week.
- 1
Pick a season
Festive, summer, monsoon, winter, wedding season or your own.
- 2
Add events
Festivals and weather load automatically. Add your promotions and launches.
- 3
Compare scenarios
Early Diwali versus late, normal monsoon versus weak. See the change by SKU.
- 4
Lock the plan
Approved season plans flow into Buy Planner with dates.
Seasons our customers plan
- Festive gifting for sweets, dry fruits, snacks and home decor
- Summer for beverages, ice cream, sunscreen and coolers
- Monsoon for umbrellas, rainwear, cough and cold, and footwear
- Winter for woollens, skin care and immunity products
- Wedding season for apparel, footwear and jewellery
- Back to school for stationery, bags and shoes
Works with
Every module reads the same clean data and the same forecast.
Do we have to enter festival dates?
No. Festival calendars by region are maintained for you. You only add your own promotions, schemes and launches.
Can we see what a late monsoon would do?
Yes. Scenarios let you compare weather or festival timing side by side before you commit stock.
Tomorrow's outlookClear skies for your shelves.
Clear skies for your shelves.
Set the barometer.
Slide to the number of SKUs you sell. The needle shows the plan that fits, and the first 30 days of forecasting are free for up to 500 SKUs.
ReadingThis Week$72 / month$0.18 per SKU per month, minimum $49